In an email, Tom Kershaw, a product manager for Google’s cloud service, predicted more cost-cutting. According to one person with knowledge of the system, Google spends about $2 billion a quarter on its computing infrastructure. It includes custom-made computing and power systems and several thousand engineers to keep it running. Google does not have anything like the Amazon customer list, but its computer network is probably the largest corporate network in the world. Apple uses other facilities as well, he said. ![]() An Apple spokesman noted that Apple had its own data centers in four locations in the United States and said that “the vast majority” of data in services like iTunes, Maps and the App Store ran on its own computers. brags that almost all of Netflix, and Amazon itself, is inside its cloud, along with hundreds of other substantial companies.Īpple’s iCloud storage service and other parts of Apple, along with operations at several large banks, run inside A.W.S., say people familiar with the service who spoke on the condition they not be named so they could sustain relations with the powerful cloud company.Īmazon would not comment on confidential customer agreements. Both companies also have a scale that means even the tiniest profit can be huge. None of the smaller online storage companies doubt that Amazon and Google can make seemingly impossible pricing moves. Many expect Microsoft, which runs its own big cloud business, called Azure, to follow with similar cuts. It has made further price cuts on other types of storage since then. In March, Google celebrated the unification of several cloud computing services with price cuts of 68 percent for most customers, to 2.6 cents a gigabyte a month, about one-quarter the price of Dropbox’s premium consumer service.Īmazon’s Web Services, which had cut prices at least four times since 2008, responded with cuts of its own, including one cut to 2.75 cents a gigabyte for large amounts of storage, and just a penny a month for data used less frequently. As the two companies move to dominate cloud computing, including online storage, they are turning that relentlessness on each other. Amazon and Google have for years decimated competition in their respective fields of Internet advertising and retail. Managing all that data should be a good business. They are fluid and being entered and retrieved from many points. Throw in trends like collaboration and big data analysis, and all those bits of data become more dynamic than something in a file cabinet. While devices and apps get most of the attention, data storage is every bit as important, particularly as objects like phones, tablets, cars and thermostats become appendages of the Internet. The smaller ones have to focus on ways businesses actually use it.” For example, she said, the services can help companies collaborate with each other online instead of sending emails back and forth with attachments. “Amazon’s focus is really computing itself. “There’s a place for all of them,” said Amita Potnis, an analyst at IDC. ![]() Trademarks: The tech behemoth has opposed singer-songwriters, school districts and food blogs for trying to trademark names or logos featuring an apple - and even other fruits.A $3 Trillion Company: Four decades after going public, Apple reached a $1 trillion market value in 2018.Upgrading: At its annual developer conference, Apple unveiled a range of new software features that expand the iPhone’s utility and add more opportunities for personalization.Union Effort: Apple employees at a Baltimore-area store voted to unionize, making it the first of the company’s 270-plus stores in the United States to do so.
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